Steve Krug Author of Don’t Make Me Think

Steve Krug is best known as the author of Don’t Make Me Think: A Common Sense Approach to Web Usability, now in its third edition with over 600,000 copies in print. His other book is the usability testing handbook Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems.

The books were based on the 25 years he spent as a usability consultant for clients like Apple, IBM,, Lexus, NPR, and the International Monetary Fund.

His consulting firm, Advanced Common Sense (“just me and a few well-placed mirrors”) is based in Chestnut Hill, MA. Steve currently spends most of his time either a) writing, or b) watching old movies on tv (when he really should be writing).

Web: Twitter: @skrug

MasterClassWed 10 February
You’re not doing usability testing? What are you, crazy?

Since Steve Jobs proved that you can sell more of your product by paying a lot of attention to the user experience, most companies have taken the lesson to heart.

But even now with so much emphasis on UX, many of the products we end up building--and using--still don’t get the benefit of much usability testing, because people think it’s inherently complicated, costly, and time consuming.

But it doesn’t have to be. In this masterclass, you’ll learn:

  • Why usability testing is one of the best ways to improve whatever you’re building
  • Why it’s doesn’t have to be complicated or time-consuming
  • Tricks for making it a routine part of your development process
  • How you can find the most important problems with a small number of participants
  • How to decide what to fix (Why it’s crucial to focus on fixing the worst problems first, and why that usually doesn’t happen)
  • Why remote testing works so well

Steve will begin the session with a live usability test to show just how easy it should be. And at the end, there’ll be a good chunk of time for your questions. By the time we’re done, you’ll be ready to start testing (or do more or better testing).

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