UX strategies are the outcomes design leaders choose to help their organization deliver better designed products and services. However, there isn’t one set of strategies that work for every organization in every situation. Teams need to choose the strategies that will gain the best results. Each organization’s challenges are unique. Their UX strategy must be unique too. In this Masterclass you’ll leave with a ground base to implement the most effective strategies for your organization’s specific needs and goals and ready to drive your organization to becoming competitive through better design.
You’ve worked hard and hustled, and now you’re finally in a position of leadership. Unfortunately, the current challenges of being a creative professional – managing teams virtually and navigating moving forward in our careers while still working to create outstanding products and services – can be overwhelming. Despite our best efforts, the inner critic takes over. In this masterclass, attendees will learn effective methods for overcoming impostor syndrome, perfectionism, burnout, and fear of failure and success that will enable you to fully step into their power and lead with confidence.
Helping your organization make more human-centered decisions can involve years of complex culture change. However, context-specific design principles are a lever most teams—not just design and product teams—can apply. We’ll work together on a couple of examples during the session, so you’re more prepared to try it with your team.
Even now with so much emphasis on UX, many of the products we end up building--and using--still don’t get the benefit of much usability testing, because people think it’s inherently complicated, costly, and time consuming. But it doesn’t have to be. By the time we’re done, you’ll be ready to start testing (or do more or better testing). But it doesn’t have to be.
Challenge your knowledge of our Masters trivia, for the chance to win amazing prizes.
Cynicism is easy. Hope takes work. Trust bridges the distance between them, and it’s under attack. But UX professionals—designers, IAs, content strategists—are uniquely positioned to beat back cynicism by educating our audiences. Discover how your choices in content and design can empower people and renew their sense of trust. We’ll dig into a broad range of examples in publishing, retail, government, and software to explore a bold vision for the future and tactical, three-part framework to nurture user confidence, renew trust in your organization—and even strengthen society itself.
This masterclass focuses on the human-centric goal-setting framework, Objectives and Key Results. In this hands-on masterclass, attendees will work to identify the goals for their work (objectives) and then focus on how to measure the success of those goals with outcomes, measurable changes in user behaviour (key results).
In this masterclass you’ll learn how to implement accessibility into all phases of the web design and production lifecycle. You should be ready to critically examine your own process to understand how the tools and methods you use may exclude people with a wide variety of disabilities. You'll walk away with a "tomorrow plan" -- 5 things that you can do tomorrow that will help you incorporate people with disabilities into your design process.
Business metrics are commonly used to assess the health of the business. Yet standard metrics often neglect to answer the important question: "Does our product work for our users?" In this Masterclass, we'll explore a specific kind of measurement: User-value metrics. This designer-friendly approach uses metrics to quantify the interactions that are unique to your product and that provide a feedback loop vital for product improvement.
Join Bill for a laid back session aimed at coffee lovers. A great start for the day.
Learn to use machine-generated content, insight, and interaction as design material in your everyday work. The technology is more accessible and available to you than you might think. Explore the technologies and practical techniques that you can use today—like right now—not only to make existing products better but to imagine surprising new services. This lively class will help you reimagine familiar design and UX process to work with the grain of the algorithm, and to help the machines solve real problems without creating new ones.
Nowadays, organizations run dozens, even hundreds, of agile projects that all impact user, customer, employee, or citizen experiences. All these projects impact cx/ex, but often there is no coordination between these. In this 90-minute masterclass, you’ll get an overview of Journey Map Operations, some hands-on tips on how to set this up in your organization or your client’s organization, as well as some short collaborative exercises in Miro.
In this new masterclass, build on your existing voice design expertise with a case study on how to expand a voice interaction to account for visual output. Briefly review techniques for depicting multimodal interaction flows. Learn about the Spectrum of Multimodality and how an adaptive voice+screen experience fits in. Explore techniques and considerations for transitions BETWEEN modalities. Apply these techniques to example scenarios as a class.
At this point, most designers and product teams are making a good faith effort to be customer-centered and doing at least some research. Why does it seem like so many decisions are still based on speculation or personal opinion? Why are so many organizations still uncomfortable with qualitative data? So, asking questions is uncomfortable for everyone. But, succeeding in a constantly changing world requires continuous learning.