Peter Morville President of Semantic Studios

Peter is a pioneer of the fields of information architecture and user experience. His bestselling books include Information Architecture for the World Wide Web, Intertwingled, Search Patterns, and Ambient Findability.

He has been helping people to plan since 1994, and advises such clients as AT&T, Cisco, Harvard, IBM, the Library of Congress, Macy’s, the National Cancer Institute, and Vodafone.

He has delivered conference keynotes and workshops in North America, South America, Europe, Asia, and Australia.

His latest book is Planning for Everything. Peter lives in Virginia with his wife, two daughters, and a dog named Asha. He blogs at

KeynoteWed 10 February
Tomorrow’s Architects

In this spirited talk about emancipating information architecture, Peter Morville builds upon his famous “Polar Bear book” to reframe information architecture as the design of language and classification systems to change the world.

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