Kim Goodwin Author of Designing for the Digital Age

Kim Goodwin is the bestselling author of Designing for the Digital Age. Kim has spent over 20 years in UX, both consulting and in-house. Kim helps organizations build their internal design capabilities through coaching and organizational change management.

Previously, Kim was VP of Design & General Manager at Cooper, a leading design and strategy agency in San Francisco. During her 12 years there, Kim led an integrated practice of interaction, visual, and industrial designers, as well as the development of the acclaimed Cooper design curriculum. As VP of Product and User Experience at PatientsLikeMe, Kim guided designers and PMs in combining a patient support network with a medical research platform.

Kim has led design and research projects in healthcare, aviation, retail, communication, financial services, consumer, enterprise, automotive, IT, and other industries. She speaks and teaches regularly at UX conferences around the world. Kim is based near San Francisco, she is often in another time zone, whether she’s herding cats in a conference room or photographing wildlife in places with no Internet access.

MasterClassWed 10 February
Design Principles as a Lever for Change

Helping your organization make more human-centered decisions can involve years of complex culture change. However, context-specific design principles are a lever most teams—not just design and product teams—can apply. Learn:

  • What makes design principles effective (or not)
  • How to develop them and make them stick
  • How they can simplify the process of making better decisions
  • How measuring them as outcomes can help you avoid over-focusing on the wrong metrics

We’ll work together on a couple of examples during the session, so you’re more prepared to try it with your team.

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