Kate Rutter Co-author of Build Better Products

Kate is an entrepreneur designer and Principal at Intelleto, where she helps bring companies and customers together through collaborative visual methods, lean strategies and user-centered design.

Kate is an adjunct professor at California College of the Arts, and pioneered the UX learning track at Tradecraft, an immersive learning program for product designers. She Co-founded the online education company Luxr.co, and was Senior Practitioner at the UX consultancy Adaptive Path.

She co-hosts the NSFW podcast What Is Wrong With UX with Laura Klein, tweets at @katerutter and blogs at intelleto.com. Kate speaks internationally on topics of UX and design entrepreneurship, rapid innovation and visual communication techniques.

MasterClassThu 11 February
Practical Metrics for Designers

Business metrics are commonly used to assess the health of the business. Yet standard metrics often neglect to answer the important question: "Does our product work for our users?"

In this Masterclass, we'll explore a specific kind of measurement: User-value metrics. This designer-friendly approach uses metrics to quantify the interactions that are unique to your product and that provide a feedback loop vital for product improvement:

  • Understand user-value metrics in context of business metrics
  • Identify user behaviors to measure
  • Understand attributes of an effective metric
  • Integrate measures and instrumentation into a design process
  • Track data over time and use it to inform product improvement
  • Map the relationship of user value metrics to business metrics

We'll do a set of short activities to put the ideas into action. You'll leave with a rough template to kick-start your metrics practice.

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